Sew What?!? Vol. 1 – The Basics: How to Design Sustainable Fashion | Dinie van den Heuvel

Fashion doesn’t need another trend. It needs a new way of designing. Sew What?!? gives designers, brand owners and students a practical framework for building sustainability into the design itself, from the first sketch to the final supplier.

Sustainability isn’t an add-on. It’s a design decision.

Most fashion professionals know the industry has to change. Few know where to start. Dinie van den Heuvel has spent more than 15 years in sustainable fashion as a designer, educator and consultant. Sew What?!? is her answer: one clear framework that helps you make better choices without giving up creativity or commercial sense.

What you’ll learn in Vol. 1 – The Basics

• Supply chain transparency: what’s really behind your garments, and how to find out
• Cradle-to-cradle design: design with the product’s whole life in mind, from the start
• Social impact: the people behind production, and the choices that affect them
• The economics of sustainable fashion: why designing better can also be good business

Who it’s for

• Designers who want to work in a way that holds up for the long term
• Brand owners who are tired of vague claims and want a solid base
• Fashion students who want more than what’s taught in the standard curriculum
• Anyone in fashion who wants to stop talking about change and start designing it

Why this book

It’s no theory lecture and no guilt trip. Sew What?!? aims to take the stigma out of sustainable fashion and turn it into something you can use: clear thinking, real examples and decisions you can apply in your next collection.

Ready to design differently? Start with the basics.

Product details

• Author: Dinie van den Heuvel
• Pages: 232
• Language: English
• Published: April 2023
• ISBN: 9789464755701
• Part of the two-volume Sew What?!? series (Vol. 2: The Essentials)